“Let’s Pizza”: the New Pizza Vending Machine

In Misc on March 30, 2009 at 16:41

lets-pizzaTechnology and innovation combined their creativity and practicality and gave birth to the new pizza vending machine, ‘Let’s Pizza’. This machine that “makes and delivers pizza in three minutes will make its appearance in offices and factories around Italy from this week”. The pizza is prepared from scratch; “a window in the front allows customers to watch as the flour is kneaded, the pizza disc formed, tomato paste and other ingredients spread on top and the finished creation baked under infra-red rays” at the cost of 5 euros. Following the success of cappuccino vending machines in Italy, Claudio Torghele, the inventor of ‘Let’s Pizza’ hopes that his product will share part of that success. Traditional pizza makers are (obviously!) upset, feeling the pinch of this new venture that can undercut them. Although ‘Let’s Pizza’ lacks of the natural aroma of a wooden oven, its success is highly likely given the times.


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